ANDREA FERNÁNDEZ | UX/UI DESIGNER

Designing thoughtful experiences for humans

Product & UX/UI design — 10+ years turning complexity into clarity.

…and having a little fun along the way.

[ Explore my work ]
Product & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systems
Product & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systemsProduct & UX/UI design10+ yearsLearning experience designBrand systems
About me

HEY, I'M ANDREA,

A Product Designer from Costa Rica, currently living in Berlin. For the past 10+ years, I've been designing digital products that are simple, thoughtful, and genuinely useful. I enjoy turning complex challenges into intuitive experiences and creating solutions that make a positive impact for both people and businesses.

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Portrait of Andrea Fernández
Portfolio

Selected work

Berliner Feuerwehr case study coverPassword required

Wellbeing

Berliner Feuerwehr

Redesigning Charly BOS: a mental health training platform for first responders.

2025
Bayer JumpStart case study coverPassword required

Onboarding

Bayer JumpStart

Designing an engaging onboarding platform to connect and inform new employees.

2025
Hilton Compliance case study coverPassword required

Training

Hilton Compliance

Crafting streaming-inspired learning interfaces to support compliance at scale.

2024
GreenPow Rebranding case study coverPassword required

Branding

GreenPow Rebranding

Reimagining the brand identity of a clean energy company.

2024
Coming soon

E-Learning Design

Hy-Vee

E-learning design for one of America's largest retail chains.

Learning Experience

SHRM

Learning experience development for the world's largest HR association.

Health Education UX

American Heart Association

Health education UX for diabetes and heart disease.

UX Strategy

Allergan Aesthetics

UX strategy and learning platform innovation for medical aesthetics professionals.

Services

How I can help

01

UX Strategy & Research

  • User research & usability testing
  • UX audits & opportunity mapping
  • User journeys & service blueprints
  • Inclusive and accessible design
02

Product Design

  • End-to-end product design
  • Web & mobile experiences
  • Interactive prototypes
  • Design systems & scalable UI
03

AI-Enhanced Design

  • AI-assisted design workflows
  • Vibe coding & rapid prototyping
  • AI-powered product exploration
  • Workflow automation
04

Brand & Visual Design

  • Brand identity & visual systems
  • Marketing websites
  • Campaign & social assets
  • Presentation design
Design values

Empathy

Human-centered design that truly listens.

Sustainability

Thoughtful solutions with care for the planet.

Accessibility

Inclusive experiences for everyone.

Curiosity

Continuously learning to design what people truly need.

My life in small notes

01I practice yoga to stay grounded and creative.

02I'm a proud dog mom to three rescue pups.

03I'm the mom to a heavenly angel who continues to inspire my heart and the way I see the world.

04Music has always been part of my life, whether I'm singing at karaoke or around the house.

05I love making things by hand, from DIY projects to printmaking and painting.

06I speak Spanish, English, and German.

Contact

Let's make impact

Designing products that matter starts with understanding real people and their needs.

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